Sales

An Avela Consulting Marketing Component Resource Paper

This paper will discuss the title topic as it applies in the China Market and will explain how Avela Consulting responds with strategies custom-structured for individual client needs. These Resource Papers provide a preview of the issues addressed in the Avela Consulting Feasibility Study that will be prepared for your individual needs.

Backstory

Obviously, the objective of entering the China consumer market is to derive sales from its population of some 1.4 billion people. While this can be challenging for reasons detailed in our other resource papers, it is made easier by a culture seemingly devoted to commerce.

There are major decisions to be made before going into the Chinese market, however, and our Avela Consulting Feasibility Study is designed to make those decisions informed ones. For instance, is the best vehicle for achieving your goals e-commerce or full market penetration? Decisions like this drive decisions regarding sales down the line.

The majority of sales in China are digital, relying upon online payment service providers such as Alipay, WeChat Pay, UnionPay and others. It is essential to transact through these services, but they also provide near-instantaneous reporting so results of marketing promotions can be tracked and their effectiveness measured.

With such a large population, launching a product on the national level is impractical, so a coordinated regional approach is typically advised. With social media playing such a large role in the country, however, it can be assumed that once your product is rolled out in one area, your competitors will be alerted and may start their own roll outs in other regions to capture the market there. This is one of the reasons we stress the value of our IP protection legal services. Nothing is guaranteed, but filing the proper paperwork and securing China patents should deter such practices and provide legal recourse should they occur.

Product launch events are a common occurrence in China’s larger urban areas and can be quite effective in creating buzz among your target audience. Such events should be considered as “must haves” for any rollout, and should be carefully and creatively planned to have the most impact for the budget. Social media, as discussed in another resource paper, plays a key role in this, and KOL (Key Opinion Leader) participation is often a component.

The Avela Consulting Response
Avela Consulting is all about generating sales for your products or services in China. The team assembled for your account will be hand-picked for your product and goals. The sales team is at the center, but the Avela Consulting value is in the team support dedicated to your success, and providing attention to all the unique cultural and official details that must be address for a successful venture.