An Avela Consulting Marketing Component Resource Paper
This paper will discuss the title topic as it applies in the China Market and will explain how Avela Consulting responds with strategies custom-structured for individual client needs. These Resource Papers provide a preview of the issues addressed in the Avela Consulting Feasibility Study that will be prepared for your individual needs.
Backstory
Making sure all your legal ducks are in order is essential to accessing the China market. Chinese business structure is complex and it is easy to unwittingly “paint yourself into a corner” that limits future development for your company’s presence in China. These corners can be very difficult, and often very expensive, to escape from once you are in them.
Furthermore, while the Chinese government is opening market access to large and medium-size foreign businesses, that does not necessarily mean that bureaucracies on local levels are equipped or trained to ease the process for people unfamiliar with the necessary forms and procedures.
Violations of official protocols can result in your business, or some aspect of it, simply being shut down in China with no recourse. It is critical that this aspect of conducting business in China is properly done from the start.
Following proper procedures in the proper order is essential to patent and trademark protection and other intellectual property safeguards. Of course, the China government has had a poor record of IP protection in the past, but that is changing. Nevertheless, you are unlikely to get satisfaction in Chinese courts if you do not have the proper paperwork already on file if a problem arises. Having the proper paperwork on file in China can also serve as a deterrent to infringement and other abuses.
Clients should also be aware that China also has its own interpretation of what constitutes enforceable contracts.Western contracts are often designed to cover every possible contingency in perpetuity, while Chinese contracts tend to be considered for shorter terms, defining the initial expectations of both parties. The understanding is that contracts will be revisited and revised with the benefit of experience as business relationships move forward.
The Avela Consulting Response
The Avela Consulting team advises you on proper path through the government maze to realize your goals and assists with filling out the paperwork. We will also suggests extra steps recommended to allow for future growth potential.
The Avela team will create a foundation to serve you well as you move forward. This allows you to focus on other aspects that are more germane to your mission of bringing your products and services to the China Market. We also have experience in contract negotiations on both sides of the Pacific Ocean and can provide the necessary cultural bridge for profitable business relationships.
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